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Marketing Classics: Communications and Industrial Selling (Theodore Levitt,...
Originally written as a comparison piece on the effectiveness of advertising vs. trained sales people (and the combination thereof) in the B2B industrial sales world, I see Communications and...
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Strategy Is the New Creative…
"Advertising looks fun and easy to do. So does playing the piano, Until you try it." – Stavros Cosmopulos, Advertising Luminary Strategy is the New Creative… Perhaps the subject here is a bit of red...
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How Many Impressions Does It Really Take?
I came across a mention of this today and thought it appropriate to share. This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called...
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Keep Investing (in Your Marketing)
If you’ve checked CNN’s website even once in the past week, it was pretty hard to miss the devastating headlines, screaming about the latest drop off in the stock market. These headlines can get to...
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Class Notes: Marketing and the Law
As some of you may know, I’m an adjunct professor of Marketing at St. Norbert College in De Pere, WI where I teach a course on social media marketing and thought leadership every January. This...
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Are You Marketing Because You Can’t Sell?
Copywriter Bob Bly wrote an interesting blog article a while back where he raised an interesting question: Are you marketing because you can’t sell? While Bob writes at great length about the ongoing...
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